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The fourth annual convention returns to where it started: Liverpool. The theme is: Value of Music on Tourism & Destination Marketing. Expected are 200 attendees and 30+ speakers from around the world. Talks and panel discussions will look into various areas of music tourism from how it impacts economic development, how it’s used to brand a place, best practices from cities and countries around the world and how different stakeholders can work together and develop local, national and international partnerships.

To understand why every city needs a music heritage strategy, click here: https://smartercommunities.media/every-city-needs-one-the-power-of-a-music-strategy/