The decentralised and trust-based attributes of blockchain (VeganNation is using Ethereum) will allow transparency of supply chains as well as a secure way to exchange data, goods and services between vegans.
There are around 250 partners signed up, says Thomas, with this number increasingly steeply each week. They are set to accept VeganCoin when it is launched and are spread across North and South America, Europe, Asia, Australasia and Africa. They comprise a wide range of businesses, he says, as well as NGOs.
Those businesses include a lot of restaurants and other food outlets but also businesses run by vegans as diverse as hotels, clothes and jewellery retailers, publishers, yoga studios, fitness trainers and gyms, a vegan lawyer and a cybersecurity company. Any vegan who owns a business and wants to participate can do so, he says.
The take-up has happened without a major marketing push, with due to happen shortly. “One thing about the vegan community is that things can go viral fast if something captures their imagination,” says Thomas.
“We are building a new, global ecosystem for the vegan community,” concludes Thomas. While the 250 partners are just “the tip of the iceberg”, in terms of the total number of vegan and vegan-run businesses around the world, it looks as though VeganNation has, indeed, captured a lot of imaginations. The real test will come with the full launch but the concept is fascinating and the early signs are promising.