The planning to offer something in this space took about four years. At the time, VR for consumers was relatively new but there has been a lot of progress since then.
There have been around half a million downloads since Guided Meditation VR’s offering was launched. For the latest Oculus Go headset, Guided Meditation VR is right up there in usage with the likes of Netflix and Youtube, says Farkas.
Take-up has been from both those who find they cannot meditate using traditional methods but also from those that can. Some do use it as a transition to other forms of meditation, others use it long-term, instead of, or as well as, traditional methods.
There are 100+ customisable locations within the Japanese-style “Hanna Valley”; beach-themed “Costa Del Sol”; and the self-explanatory “Snow Peak” and “Autumn Shade”. There are more than 20 hours of content, with different teachers across various meditation themes. Users can jump right in or have the ability to customise and control everything about their experiences.
“There is a universal love of beaches,” says Farkas, so this has proved popular, but everyone has their own preferences. If you live in California, for instance, you might not need a beach theme! In a chilly Chicago winter (Cubicle Ninjas is in the city neighbourhood of Glen Ellyn), a beach might be very welcome!
How have meditation purists reacted? Farkas says: “We spent the first couple of years fighting it. When we started, at different events, we had people laugh [at the concept] but it has been lovely to watch an idea that was heretical become accepted.”